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When I begin my SEO marketing campaign, keyword research is very important.  This is how I’ll set up my keyword campaign.  I’ll start out with 50 terms to use.  Then I’ll look at the search volume to see what kind of traffic I can generate to my web site.  I also look at the competition.  Now I’ll take the 50 keywords that I have and put together a blog.

Pay-per-click campaigns are the best to work with to test each keyword phrase out.  Once your testing is done, you take a look at which ones where clicked on and which ones were not.  This is how I figure out my return on my investment.  I’ll take the top 25 search phrases and work with those.

Now I’m going to work with the keywords that will make me money.  I don’t bother trying to work in the other keywords into my plan, I just let them go.

I work with the longer tailed keywords first and write content around them.  Ranking for the longer tailed keywords are easier because you don’t have that much competition.  Now I’ll work my way up my list.  My activities now consist of building links, writing articles and social bookmarking.

A SEO specialist would say that at the time I start ranking for these longer tailed keywords, I’ll move up my list and work on the keywords that are a little bit more competitive.  The way I look at it is this, if you can rank well for the longer tailed keywords, you’ll do well for the more competitive keywords.

This is about the time where my list of keywords gets to be around 300 search phrases.  Now I’ll work on my content.  I work more on my off page optimization that I do with my on page optimization.  The next step is to write good quality articles.  I’ll take a little bit of time and work on my content because I don’t want my website looking bad for the visitors that come.  I want them to come back.  Now I’ll look for someone’s product to sell.

The articles you write on your website don’t have to be long.  I like to keep them short, but I packed them with tons of content.  When people come to your website you want them to have a good feeling about it to where it entices them to come back.  Put up a mailing list to collect the names and email address of the people that stop by your site.  Put up a good offer to motivate them to sign up.  Ask the visitor to do things and track to see how many people follow your commands.  This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale.  I can’t tell you how important it is to work hard to get a good mailing list.  Doing this along with good keyword research will help you out in your SEO marketing plan.

Technorati Tags: SEO marketing, seo optimization

Even with a plethora of blogging platforms to choose from, Wordpress is still the platform of preference for many. So what makes the Wordpress CMS so different? First off, it’s extremely helpful when creating a website that makes a difference. It’s simple to understand and use, and it’s very professional. Lending you several advantages over the competition in bringing visitors to your website is among the greatest advantages that you gain in utilizing Wordpress. The features which accompany Wordpress will amplify your ranking within search engines by themselves, but this depends on your ability to completely use Wordpress SEO to its maximum potential. Your Wordpress blog has certain settings that need to be toggled in order to get the most out of what it can do for you. If you invest your energy into taking these steps correctly, your odds of establishing top spots within the big search engines, such as Google, become greater. While most types of traffic that your website receives will be beneficial, this article will help you discover why utilizing the SEO benefits of Wordpress will increase free, organic traffic from web searches.

One of the most important elements of your Wordpress blog is your tags. Many people who blogs don’t use tags when they post – you don’t want to make that mistake. Search engines find tags helpful when indexing your pages. Your tags act as keywords that are just one or two words in length. These have to be relevant to your post and describe it.

So how exactly do the search engines utilize tags?

Tags are used to index your posts quickly, and place them in appropriate categories. Tagging really isn’t a big deal, it can be done when you’re done with a post and it doesn’t take long. Internal linking should also be part of your posts. To do this, you should link your posts to other relevant posts that you’ve created. This can be done easily; you can either do it yourself or use a simple plugin. By “promoting” one post by giving it a link from other posts, you will be telling the search engine that the post is important and deserves extra traffic and hits.

Although most people do not use categories in their blogs, doing so can increase the approachability of your blog. Your goal is to present your visitors with a clear idea of how they can find relevant posts, along with making it easier for search engines to locate your content during their crawl. Keep your posts orderly. When you’re creating categories, it doesn’t matter how much information you’ve previous published, it all gets its place. Put permalinks on and you will see the category listed in the URL. Since your visitor will always be in a hurry, it’s good to give him an idea about your post right in the URL.

When working with Wordpress, your blog’s permalinks should be customized. The default permalink structure you get with Wordpress has lots of numbers/question marks in them, which is why you need to have your post title in its URL. In altering the internal settings permalink structure, you will be able to achieve this result. If you neglect to do this it will affect your search engine rankings. This is a quick process that will ultimately have great returns.

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Technorati Tags: seo optimization, strategies, wordpress

A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. This however is not the correct procedure, and the result could end up losing you valuable hits and therefore business.

In most cases, websites should have link traffic pointing to deeper pages, not just the homepage. Normally, your primary keyword might be the homepage, but you might have secondary, or long-tail keyword focused pages linked from the homepage, so you should treat each page to its own linking strategy based around its keyword. By doing this you will fully optimise your website for all keywords including your primary keyword.

The thing to ask though, is what keyword is related to which page, and you should know this from your initial research. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’

The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.

If you then created a link campaign, and/or an article campaign writing about the individual page topics, and linking directly to the pages, you would fully optimise your website. On occasion you could find that some optimised pages receive more hits and rank more highly (perhaps as they are less competitive) though this all helps with your optimisation strategy! Because of this (and to help the search spiders) it’s crucial to have inbound links joining each of your pages, resulting in your onpage seo to filter through your entire website.

So remember, as crucial as a homepage is in your seo optimisation campaign, don’t forget to optimise the deeper pages to create a site the search engines (and therefore visitors!) will adore!

Technorati Tags: backlinks, SEO Optimisation, seo optimization