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A great many web developers spend a lot of time and effort optimising their homepage, whilst pushing all of their backlinks and article links to it. This however is not the correct procedure, and the result could end up losing you valuable hits and therefore business.

In most cases, websites should have link traffic pointing to deeper pages, not just the homepage. Normally, your primary keyword might be the homepage, but you might have secondary, or long-tail keyword focused pages linked from the homepage, so you should treat each page to its own linking strategy based around its keyword. By doing this you will fully optimise your website for all keywords including your primary keyword.

The thing to ask though, is what keyword is related to which page, and you should know this from your initial research. Lets take the example if you had a website called ‘Radio Communications’ which had pages focused on ‘Radio Microphones’ and ‘Walkie Talkies’

The homepage of the website would be built, and marketed around the keyword ‘Radio Communications’, whilst the walkie talkies page would be focused around the ‘Walkie Talkies’ keyword etc.

If you then created a link campaign, and/or an article campaign writing about the individual page topics, and linking directly to the pages, you would fully optimise your website. On occasion you could find that some optimised pages receive more hits and rank more highly (perhaps as they are less competitive) though this all helps with your optimisation strategy! Because of this (and to help the search spiders) it’s crucial to have inbound links joining each of your pages, resulting in your onpage seo to filter through your entire website.

So remember, as crucial as a homepage is in your seo optimisation campaign, don’t forget to optimise the deeper pages to create a site the search engines (and therefore visitors!) will adore!

Technorati Tags: backlinks, SEO Optimisation, seo optimization

If you’ve looked into Search Engine Optimisation you’ll realise the importance of backlinks to your website especially for high rankings in the search engines. There are some who argue that you should only concentrate on backlinks from related websites in your niche, and from a visitor point of view that would indeed make sense.

So how do you get these backlinks?

Of course you can simply enter your chosen keyword or niche into Google, which will bring up huge amounts of related websites, but there isn’t any suggestion that they would be willing to place your backlink on their website.

It’s always worth finding the time and contacting these sites and requesting a reciprocal backlink exchange, but for the purposes of this example, we will use a much more simple idea, using a custom Google search term.

This technique is a focussed, yet easy way to get instant targeted backlinks from related websites who actually want your link, using nothing more than a search term.

Lets say for instance, your chosen niche or search term keyword is ‘Weight Loss‘ which is an obvious example which will do for this demo!

The idea is that you want as many ‘Weight Loss’ related websites to place your link onto.

Load Google into your browser and type in the following custom search: weight loss “Please also suggest my link to the LinkPartners.com Directory.” and click submit you can start the process.

This will bring up a whole host of websites, who are part of the LinkPartners directory, and are willing to exchange links with you, often without you having to link back!

If you take a look at the URLs of the sites, you can see a lot of them end in ’submit_link.html’ which indicates the site is ready to start accepting links, and is worth a visit!

The last step is simply to complete the form and submit your site! Easy relevant, targeted links from a simple Google search.

Technorati Tags: backlinks, free links, search engine optimization, SEO Optimisation

Work independence and money retribution are two main elements that improve the image of home based business radically. You will no longer oppose management decisions and you won’t have to put up with your boss anymore. In fact, it is expected for self-employment rates to increase over the next decade. Nobody could have anticipated the unimaginable growth of the Internet with all the opportunities that it brings to investors. Because of the incredible success of the electronic market, the number of speculators and scammers has increased alarmingly.

Home based business

What you gain with a home based business is schedule flexibility and the chance to more quality time with the family. Just think of how many hours wasted with commuting. You leave for work very early to get there on time, you travel long distances and you take the same road back in the evening. Your life is no longer yours under the circumstances. It’s a great thing to be able to make money on your own without too many obstacles and challenges to overcome.

The rate of success for home based business is encouraging in some activity sectors and grim in others. Working on your own has potential risks, and profit always depends on the business owner’s ability to take management decisions. Challenges wait around the corner, and you could very well assume the wrong move and lose considerable sums of money. Loss is in fact considered a relevant part of the home based business equation, because to some extent is inevitable. The thing is to know how to keep loss lower than gain so that there is some positive return on investment.

Success recipes can be read in many e-guides, books and articles, but home based business ideas are closely related to practice too. A general solution that works for everybody hasn’t been yet discovered. The thing is that one can use various methods, approaches and systems in extremely diverse ways and with very different results. Therefore, even if you start building your business around the same principles with your competitors, the evolution depends on all sorts of decisions that you make along the way.

Technorati Tags: affiliate marketing, article directories, backlinks, Home Based Business, keyword research, link building, making money, plr content, search engines, SEO

Web content represents the very substance that article marketing works with. Informative materials are published to emphasize a certain domain of activity, and with the help of links incorporated in the web content, marketers manage to increase web site exposure and traffic. Low budget advertising corresponds to the main achievement of this system, as you can attract more relevant web visitors with hardly any investment. Yet, it all starts with article marketing research.

With article marketing research you aim in fact at discovering what web surfers are really after. This helps marketers identify the most interesting topics for readers, and therefore write their content starting from these premises. The outcome of article marketing research thus becomes the creation of that appealing background that makes a web visitor|convinces the reader to click on a link and get on your web page. There are several elements that should allow a good coordination of your efforts; thus, the essence of research strategies can be resumed to the identification of the consumers’ behaviors, attitudes and preferences.

There are various methods to perform article marketing research but the course of action depends on the kind of business model you follow. Do you need article market research for B2B (business-to-business) relationships or for B2C (business-to-customer)? Each of these two models has its specifics and requires a different overall approach. Management decisions thus depend on article marketing research and the information that it provides.

The nature of the articles content will thus be determined starting from the results gotten from article marketing research. Keywords are extremely important at this level because they give the topic of the articles! Determine the keywords that best correspond to your product, service or domain and then make the informative content around them. On all situations you need to keep the information reader friendly.

A very frequent mistake web marketers make is to get a very high keyword density in the articles they use to market their business. Yet, such strategies could be detrimental on the long run by the negative impression on the readers and the official search engine policy related to keyword density. Informative content with an average keyword density between 1% and 3% works fine with search engines and readers, and proves successful no matter the nature of the business you advertise.

Technorati Tags: article directories, article marketing, backlinks, keyword research, link building, making money, plr content, search engines, SEO

Hmmmm, this is a big subject and I want to emphasise it’s not clear cut. But here is what I know in my work at the Backlinks clinic:

Authority - explained

The more authority your site has the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are credible sources of content and it’s an established fact that as far as Google is concerned backlinks from these web addresses to your site will “pass on” authority to your site. Another shining example is Wikipedia as the entries here are mostly authored by by tribes of people as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your site then you receive their authority and as far as Google is concerned you become more authoritative and hence the trust in your web pages by Google goes up.

How Google decides what is and isn’t authoritative is a guarded secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is an individual or a group manipulating the methods that Google untilzes in its efforts to try and regulate probably the most significant technological development of this period in history.

How not to get Backlinks

In the same vein it’s valuable to state some ‘black hat sources and practices of building backlinks that Google not only disapproves of but appears to be acting to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime examples are:

• Paid backlinks – web sites where people buy and sell backlinks
• Comment spam – entries that contain links on blog pages that are just not related to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden increase in the number of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a brand new domain.
• Backlinks from unscrupulous sites – these are particularly henous as you are guilty by association - need I say more.

*There is another factor where I may be on shakey ground, but major press portals appear to get a lot of authority and I have definitely discovered significant quantities of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future article….

Technorati Tags: backlinks, google, Page Ranking, Search Engine Optimisation, SEO, SEO marketing

Often called inbound links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The quantity of backlinks

The volume of backlinks to a page is one of the factors the search engines take into account when deciding how to position the page in the SERPS (Search Engine Page Results).

The origin of the backlinks

Backlinks are like votes - the higher the number of votes (backlinks) the more relevant and popular the page is viewed by the search engine. But ‘votes’ passed through backlinks from trusted or authoritative pages to a page have greater influence over the search engines perception of this page than backlinks originating from pages with lower ‘trust’ or authority. Good examples of trusted sources of backlinks carrying higher authority are pages belonging to education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (a value given by Google to each page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text influences the search engines classification of the backlink. Relevance is the first principle for all search engine algorithms and it follows if the content of the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

A significant number of people screw up their backlinks building activities because they fixate on quantity as opposed to quality of backlinks. For example if a significant number of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to build backlinks

So let me share with you my fail safe approach for acquiring backlinks that will make the search engines take notice of you and bring quality and relevant visitors to your web pages.

1. To begin with you should focus on selecting the right keywords.
2. Your objective should be to manufacture a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. To uncover the volume of visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool displays a list of keywords related to my main keyword and from this list I create my cloud.
6. Using this cloud I generate a library of content containing articles, videos and blog posts each with backlinks embedded with the right anchor text and then use a portfolio of content distribution tools to send my content to a wide range of directories.
7. When I author content I do so with the searcher in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.

Technorati Tags: backlinks, Internet Marketing, link building, search engine marketing, SEO, Traffic Building

Sometimes referred to as off page links, backlinks are the oxygen of search engine positioning and traffic generation. Backlinks have three key properties, the source from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The number of backlinks

The majority of search engines consider the number of backlinks to a page when deciding where this page should be displayed in the search results.

The origin of the backlinks

The source of a backlink can pass authority and indeed searchers to the page to which it points. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Obvious examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites..

Google Page Rank

Google has the notion of ‘page rank’, this is the value indicator it attributes to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text associated with the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for web pages related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

It’s not unheard of for novices to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress For example if the majority of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to create backlinks

So let me tell you my no nonsense process for getting backlinks that will make the search engines take notice of you and bring quality and appropriate visitors to your web pages.

1. Choosing the right keywords from the outset is essential.
2. Your objective should be to manufacture a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool generates a list of keywords associated with my main keyword and from this list I flesh out my cloud.
6. I then generate content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and send these to the various directories.
7. When I author content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

Technorati Tags: backlinks, Internet Marketing, link building, search engine marketing, SEO, Traffic Building

Sometimes called inbound links, backlinks are the oxygen of search engine positioning and traffic generation. To understand backlinks there are three elements you need to consider, the web page from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The quantity of backlinks

The amount of backlinks to a page is one of the key properties the search engines consider when deciding where to position the page in the results displayed to the searcher.

The source of the backlinks

Backlinks are like votes with different ‘rights’ that are derived from where they originate from But ‘votes’ cast through backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with less ‘trust’ or authority. Government (.gov) and educational (.edu) sites are obvious examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the concept of ‘page rank’, this is the property it attributes to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it sometimes has a label a word or text associated with the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

Many people undermine their backlinks building activities because they fixate on quantity as opposed to quality of backlinks. Having a large volume of backlinks to your page doesn’t automatically mean the search engines will consider your page as relevant.

How to build backlinks

So let me tell you my no nonsense process for getting backlinks that will make the search engines take notice of you and bring quality and appropriate visitors to your web pages.

1. Finding the right keywords from the beginning is critical.
2. I always aim to create a keyword cloud.
3. I most often start with a single primary keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool builds a list of keywords related to my main keyword and from this list I build my cloud.
6. I then manufacture content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to a wide range of content directories.
7. When I write my content I do so with the searcher in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.

Technorati Tags: backlinks, Internet Marketing, link building, search engine marketing, SEO, Traffic Building

Phew, this is a big concept and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:

Authority - simplified

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are authoratitive sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your site will send authority to your web pages. Another perfect example is Wikipedia as the contents here are almost always added by by tribes of people as opposed to a single source.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your site then you receive their influence and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.

How Google determines what is and isn’t authoritative is confidential for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is someone manipulating the methods that Google uses in its efforts to try and regulate probably the most important technological asset of this period in history.

How not to get Backlinks

And on this thought it’s worth my while stating some distasteful sources and practices of building backlinks that Google not only disapproves of but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of merit, the common examples are:

• Paid backlinks – hubs where people purchase and sell backlinks
• Comment spam – entries that contain links on blog pages that are just not associated to the main content.
• Low quality and *duplicate content – ‘scraped’ or copied
• Unnatural growth – there are a myriad of ways that this is achievable, Google isn’t dumb. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a recently registered domain.
• Backlinks from villainous web pages – these are particularly henous as you are guilty by association - need I say more.

*There is another factor where I may be on shakey ground, but reputable news portals seem to get a lot of authority and I have definitely observed significant quantities of the same content over and over again on different portals with no penalties, I am still looking at this, only as a portion of of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future post….

Technorati Tags: backlinks, google, Page Ranking, Search Engine Optimisation, SEO, SEO marketing

Often called off page links, backlinks are the oxygen of search engine positioning and traffic generation. When thinking about backlinks there are three elements you need to consider, the web page from which the backlinks originate, the anchor text of the backlinks and the content of the page to which the backlinks directs the visitor to.

The quantity of backlinks

The number of backlinks to a page is one of the elements the search engines take into account when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The source of a backlink can pass authority and indeed traffic to the page to which it points. But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks originating from pages with less ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally carry more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (an attribute awarded by Google to a page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Similar to a label, the backlink anchor text has influence over the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for content related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A significant number of people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For example if all of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to create backlinks

So let me share with you my fail safe method for getting backlinks that will make the search engines love you and bring the right type and appropriate traffic to your web site.

1. It is essential you get the right keywords before you expend any effort whatsoever.
2. I like to build a keyword ‘cloud’.
3. I always start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool displays a list of keywords related to my main keyword and from this list I build my cloud.
6. Using this cloud I generate a selection of content containing articles, videos and blog posts each with backlinks labeled with the appropriate anchor text and then utilize a portfolio of content distribution tools to disperse my materials to a wide range of directories.
7. My golden rule is to author content that will attract traffic and persuade them to follow the backlinks to my money pages as well as send backlinks.

Technorati Tags: backlinks, Internet Marketing, link building, search engine marketing, SEO, Traffic Building