Design of Email Marketing Campaigns
A good email marketing campaign design results from several things. Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire. People avoid the ‘gimmicky’, so if yours is, you should consider a redesign as outlined below.
Start with a simple newsletter. The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review. However, a simple email is likely to hold a readers attention for only about four seconds. So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.
What is most important is to establish an email marketing design that will strongly attract attention, but also hold it for an extended period of time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.
Knowing that the majority of emails never get opened, you need to employ a subject line that will attract attention better than the rest to offer you any chance. Most email marketers personalize the subject line, as well as the actual body copy.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue. Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold. Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.
Another of the key elements in your email design may involve the use of colors and graphics in ways that that quickly call the attention of your readers to key benefit statements and calls for action.In addition, use colors carefully by integrating them smoothly with the narrative, an be sure that the graphics that you use have a clear communication purpose, rather that to simply enhance appearance. Colors and graphics must be a clear element of the message you are trying to convey.
Furthermore, because we know that when an email is actually opened, you only have four seconds or so to really get the readers attention, you have to present the critical elements or challenges of your message appear quickly and clearly.In addition, you need to present in a way that attracts the attention of the reader very quickly, but also teases or convinces them to read on to get even more good information.
Finally, your email marketing message must convey a clear and compelling call for action from the reader.Be sure to be very clear about the action you want them to take, an insure that they have all the proper information and instructions they will need to do so. For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.
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Tags: Email Marketing, Email Marketing campaign, email marketing design